The Rise of Social Media Content Creators: Top 25 Instagram Influencers that Transforming Social Media Marketing
As the world moves towards more digital interactions, social media has given rise to new age celebrities who have a great impact on the industry and plays a huge role in making choices for consumers. With millions of followers Indian influencers command significant influence in categories like fashion, fitness, technology, comedy and lifestyle. These influencers not only entertain but also promote meaningful conversations on social issues, body positivity, tech innovations, and health.
The power of these influencers lies in the style in which they inject entertainment into brand messaging, overlaying products and services in everyday’s content. As a result, social media marketing has evolved into a dynamic, creative field driven by these digital trailblazers.
In this blog we have curated a list of top 25 social media influencers in India who are creating waves in 2024 and using social media platforms to engage & inspire people and also generating leads that matter.
What is Influencer Marketing?
Influencer marketing is a form of sponsorship in which a brand partners up with someone who has a vast following in a social network to promote their products or service. These influencers are generally known for their credibility and relatability within specific niches and create authentic content featuring the brand. The Campaigns run through influencer marketing are quite effective in reaching targeted audience and also builds trust as these influencers already have a huge fan base who listens to them. It can take place on various platforms like Instagram, YouTube and Facebook making it a key tool for engaging consumers and driving sales.
The Benefits of Using Influencer Marketing
- Target Audience Reach: Through influencer marketing, a marketer is able to reach only the target audiences because they strategize with influencers who connect to particular audience types.
- Authenticity and Trust: A recommendation by an influencer goes beyond normal such that people are not kidding but talking of their actual experience related to the brand’s messaging.
- More Conversion Rate: In most cases, advertisements by influencers possess a better sales outcome than typical advertisements.
- Cost-Effective: Though micro-influencer partnerships can be even more economical yet they deliver pretty well in terms of reaching the target audience.
- Streamlined Processes: Using influencer marketing services can help brands manage collaborations efficiently, track performance, and align campaigns with brand values.
- Meaningful Engagement: Influencers connect with their audience in meaningful ways, converting relationships into brand loyalty and long-term customer relationships.
Top Social Media Influencers in India
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Category: Sports, Lifestyle
Virat Kohli is an Indian Cricketer and is also considered cricket legend – He is the most followed influencer in India with 270 million followers on Instagram. The most popular brands like Puma and Audi use his stardom to promote their products. Except from sporting endorsements his authentic posts about family life, fitness routines and motivational insights make him a goldmine for brand collaboration that prioritizes authenticity.
Category: Comedy, Social Awareness
Prajakta Koli is the face of relatable humor and socially relevant content, both on and off her YouTube channel, “Mostly Sane.” With comedic takes on everyday life, she critically addresses pressing issues like mental health, body positivity, and equality. A collaboration with global brands such as Google and Levi’s shines through the might of influencer marketing, where entertainment and advocacy come together, striking the hearts of millions.
Category: Comedy, Music
Bhuvan Bam is a prominent Indian comedian, writer, singer, actor and famous YouTube personality, widely recognized for his YouTube channel BB Ki Vines. Bhuvan revolutionized the Indian YouTube scene with “BB Ki Vines,” mixing humor with satire. His unique ability to create viral content has seen him partner with brands like Tissot and Beardo, illustrating the incredible potential of influencer marketing in the comedy space, where humor can drive both engagement and conversions.
Category: Acting/Entertainment, Lifestyle
Rashmika Mandanna is a prominent face in South Indian Cinema and is known for her engaging personality. She has a huge impact on regional & Bollywood cinema and endorsed brands like Clean & Clear and Flipkart. Her huge following make her the best choice for luxury brand and lifestyle brands. By integrating her film promotions with endorsements from brand’s like Myntra, She exemplifies how social media marketing can blur the lines between entertainment and commerce.
Followers: 48.2 million (Instagram), 4.45 million (YouTube)
Jannat is known for her roles in television serials and music videos, She captivates audiences with her youthful charm. She collaborates with beauty and fashion brands like Nykaa, reflecting her versatile appeal. She also stepping into the world of businesses by starting her own clothing brand.
Category: Comedy, Social Commentary
Kusha Kapila’s comedic sketches often mirror societal realities with a humorous twist. She’s built a loyal fanbase by giving voice to urban, millennial India. With partnerships ranging from Tinder to Nykaa, Kusha showcases how influencers can drive deep engagement with social commentary while being pivotal to social media marketing campaigns.
Followers: 30.8 million (Instagram), 12 million (YouTube)
Awez Darbar was born on March 16, 1993. Awez is the son of famous India Singer Ismail Darbar and is famous for his awesome dance videos on TikTok and Instagram. Professionally he is a dancer and choreographer, Awez rose to fame through his dance videos. He collaborates with brands like Kappa and Amazon, promoting products that resonate with his creative flair.
Followers: 4.3 million (Instagram), 23.3 million (YouTube)
Gaurav Chaudhary is professionally known as Technical Guruji, an Indian YouTuber based in the UAE. The technically aware Gaurav is famous for gadget reviews and is known for YouTube videos concerning technology in Hindi. In 2020, he was put on the Forbes India 30 under 30 list and claimed 15 million subscribers on YouTube. He partners with companies like OnePlus and Samsung, making tech accessible through his approachable style.
Followers: 3.5 million (Instagram), 3.36 million (YouTube)
Payal Dhare, professionally known as “Payal Gaming,” stands out as one of India’s leading female game creators and personalities within the Indian Gaming Community (IGC). She creates engaging gaming content. She collaborates with gaming brands like PUBG and ASUS, appealing to a diverse gaming audience.
Followers: 821K (Instagram), over 1 million (YouTube)
Sejal Kumar is an Indian-social media influencer, Youtuber, and Video blogger. She has started her YouTube Channel in February 2014, Sejal has gained popularity through her fashion hacks and real-life situation vlogs. She is the face of brands like L’oreal and Myntra where she makes quite a few stories to engage the young audiences.
Category: Comedy, Tech
Co-founder of the comedy collective AIB, Tanmay is known for his humorous commentary. He has evolved into a major force in gaming, tech, and pop culture. His insightful yet humorous content has made him a prime target for tech and finance brands, showcasing how influencer marketing can pivot into niche sectors like cryptocurrency or digital finance. His collaborations with brands like Tinder and Flipkart reflect his relevance in the digital comedy scene.
Followers: 3.9 million (Instagram)
Mithila Palkar is an Indian actress who majorly works in Hindi film and television. She is best remembered for her role as Zainab Khan in the TV series Girl in the City. Her first Netflix’s web series was, “Little Things” and since then she has acted in numerous web series. Besides acting, she has also been showcasing her musical side. She has collaborated with brands like Zomato and Amazon Prime & more and using her entertainment skills in promotional campaigns for these brands.
Followers: 3.7M (Instagram)
Gaurav Taneja, also known as ‘Flying Beast’, got famous for getting fit on his YouTube channel, ‘Fit Muscle TV’. Now he’s started farming and made his own ghee brand called Rosier Foods He was a pilot who turned a vlogger and shares insights into his life along with fitness tips. He partners with brands like HealthifyMe and Nike, promoting a balanced lifestyle.
Followers: 1.8M (Instagram)
Kritika Khurana also known as Boho girl is popular amongs youth for her unique style and fashion advice, Kritika engages her audience with outfit inspirations. She collaborates with brands like Myntra and H&M, solidifying her position in the fashion industry.
Followers: 1.6 million (Instagram)
Dolly Singh is a famous and multi-talented social media influencer who is known for her bright personality as comedian, actress, fashion influencer, YouTuber and Vlogger. Dolly is famous for her comedic skits and reflects societal issues with humor. She initially worked as a content creator at iDiva, where she conceptualized the character ‘Raju Ki Mummy,’ inspired by a wealthy South Delhi Girl. She has partnered with brands like PUMA and Amazon, enhancing her comedic reach.
Followers: 2.7 Million (Instagram)
Sharan Hegde is a content creator and influencer who runs the popular @financewithsharan Instagram and YouTube handles, where he creates content on personal finance. He makes finance fun and accessible through engaging content. He collaborates with financial institutions and apps, demystifying personal finance for younger audiences.
Category: Fashion
Content creator for over a decade, former CEO of an e-commerce start-up, and a champion of women empowerment, Masoom is one of the first creators of the now rapidly-growing global influencer industry. Representing Indian fashion on global platforms, Masoom Minawala Mehta combines high fashion with accessibility. She’s worked with luxury brands like Dior and Prada, highlighting how social media marketing can bridge Indian consumers with global fashion trends, making her an international influencer icon.
Followers: 626K (Instagram)
Radhika Bose is an Instagram yogi and an astute health and lifestyle blogger. A yoga influencer, She shares her passion for wellness through tutorials. She partners with health brands and yoga studios, promoting a healthy lifestyle.
Followers: 3.4 Million (Instagram)
Niharika NM is an emerging Indian actress and digital creator who love making funny videos and short clips for social media. Niharika was the first creator from India to be casted along with international icons like Megan Thee Stallion, and Jordan Peele for the most popular series “Big Mouth” on Netflix. She won the Influencer & Blogger Awards at Cannes in 2022 under the category of Youth Icon – Entertainer of the Year, and she appeared in Forbes 30 under 30 Asia in 2022. She is one such creator who has mastered her art of funny daily vlogs by working with lifestyle brands.
Followers: 500K (Instagram)
Natasha Noel is an Indian yoga instructor, dancer & media personality and known for her contribution to yoga and wellness. Natasha was born in Maharashtra in the year 1997. She became one of the BBC’s 100 women in 2020. Natasha promotes self-love through yoga practices and motivational messages. She partners with wellness brands, advocating for mental health awareness.
Category: Fashion
When it comes to bold, unapologetic fashion the name Komal Pandey is hard to miss. She is an influencer who is famous for her bold and fearless styling. She enjoys breaking the traditional approach towards fashion with her creative style and adventurous personality. She sums up how influencer marketing thrives on individuality, with the unique voices leading the conversation.
Category: Roaster/live-streamer
Nischay Malhan, popularly known as Triggered Insaan, is a prominent Indian YouTuber and live-streamer from New Delhi. He is well-known for his humorous commentary, roast videos and reaction content on his YouTube channel, which boasts over 22 million subscribers as of now. Nischay was recognized as the second most subscribed Indian roaster on YouTube, following CarryMinati. Nischay has done collaboration with the gaming app Zupee, Intel etc.
Category: Comedy/Entertainment
Ashish Chanchlani is one of India’s top comedy content creators, known for his relatable and humorous sketches that explore everyday life situations, often with a comical twist. His YouTube channel, Ashish Chanchlani Vines, has garnered a massive audience, making him one of the pioneers of Indian digital comedy. His ability to connect with the masses through humor is a perfect fit for brands that aim to reach younger audiences through social media marketing.
Followers: 296K (Instagram)
Vivek Mittal popularly known as Fit Tuber. He is a fitness influencer who finds fame specifically in ‘Sharing health and fitness tips on Instagram & YouTube. He collaborates with nutrition brands and fitness products to promote overall wellness.
Followers: 254K (Instagram), 1.5 Million + Subscribers on YouTube
Varun Vagish is an Indian ex-journalist, academician, radio newsreader, PR professional, and travel vlogger. He is an Indian travel Influencer who became known through his YouTube channel Mountain Trekker. Varun shares stunning visuals from his adventures. He partners with travel brands, inspiring wanderlust in his audience.
How Brands Can Leverage Influencer Marketing in 2024
With the continued rise of influencer marketing, brands should focus on authenticity, creativity and targeted engagement when forming partnerships. Here’s how to maximize collaborations:
Find the Right Fit: Choose influencers whose values align with your brand and whose followers are part of your target demographic.
Authentic Content: Allow influencers creative freedom to showcase your product naturally in their content.
Diversify Influencer Levels: Mix macro- and micro-influencers to balance reach with niche targeting.
Measure Success: Track performance with clear KPIs—engagement rates, sales conversions and audience sentiment.
Long-Term Partnerships: Foster long-term relationships with influencers to create sustained brand loyalty rather than one-off promotions.
Conclusion
From fitness and fashion to tech and comedy, these influencers are leading the charge in social media marketing, shaping the future of how brands connect with audiences. In 2024, influencer marketing isn’t just about gaining visibility—it’s about forging authentic, long-lasting relationships between brands and consumers.
As brands navigate the evolving digital landscape, these 25 trailblazers are setting the standard for successful influencer marketing in India. Whether you’re looking to reach niche markets or engage with millions, these influencers can help unlock your brand’s full potential.
