Lal Qilla is one of the most trusted and well-established rice brands in India, with a distributor network spread across 5 continents and 70 countries. The client came to us and wanted us to redesign their branding. The company was already a brand in India and across the world, so it was challenging for us to give the brand a fresh and innovative look while following its legacy and heritage.
We have found that the client a has great legacy and working since 1901. We planned to highlight this Legacy that spread across four generations in branding. Secondly, the client was going with a multi-branding strategy so we tried to portray each brand uniquely with distinct attributes so it could be marketed in its own space. We also showcase the relationship between farmers and business in a storytelling way to connect business with the masses.
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