Establishing Junoon, a new Indian restaurant in Manteca, California, as a standout choice, was no easy task for us. The restaurant wanted to become the talk of the town especially for the Indian community. With a number of well-established restaurants in the area, it was challenging for us to establish a unique brand identity and market Junoon as an authentic Indian restaurant in Manteca.
First, we did a detailed competitor Research based on dining space, pricing, menu items, and service options for restaurants in Manteca. Our team drafted a straightforward and expert approach with the right USP that conveyed the brand's goal, values, and authenticity for our client. We designed the entire branding based on a luxurious theme and executed focused marketing campaigns to reach our target audience.
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