Setting up an e-commerce store is only the first step to launching a successful business online. You will also need to develop effective strategies to increase sales.
As marketing trends change from day to day, marketing strategies must also be adjusted accordingly. But if you keep repeating the same strategy, you may lose your customers and your ecommerce sales might suffer.
Ecommerce sales can be boosted in a very simple and straightforward manner. There is no need to burn yourself out in the process. In most cases, achieving revenue goals involves a combination of effective techniques working together.
We’ve gathered 7 proven tactics and strategies that will help increase your ecommerce sales.
E-commerce: Why it is so important
Though physical stores still have a place in society, most people expect to be able to find their needs online if they so wish. A majority of people today prefer to shop online exclusively, so if you do not have an e-commerce store, you may be missing out on a considerable amount of business. Here are a few more reasons to engage in e-commerce:
Expand your customer base beyond your local area – By creating an online store, you can reach customers all over the world, giving them access to your products and services no matter where they are located.
No need to worry about stocking inventory or renting space – Businesses are now able to sell products directly through their website, meaning there is no need to rent a retail space. This has made it easier than ever for entrepreneurs to start and grow their own business without worrying about stocking inventory or renting space.
Easily track and adjust customer data – Having your own ecommerce store makes it easy to track and adjust customer data because by tracking this, you can ensure that your customers are satisfied and continue to purchase from your store.
Tactics and strategies for increasing your E-commerce sales
1. Enhance your mobile browsing experience
The majority of Internet traffic today is generated by smartphone users. If your ecommerce store is not mobile-friendly, you may lose out on some serious sales. So it is more important for ecommerce businesses to optimize your websites for mobile devices.
Using video presentations on mobile devices is more likely to attract consumers to purchase a product, so if possible, include video presentations. Furthermore, when screen space is limited, the use of visual content should be prioritized over text elements, and in cases when text is essential, short paragraphs and bullet points should be used.
2. Provide multiple methods of payment
In many cases, customers add products to the cart with the intention of buying them, but they can quickly change their minds if they don’t have their preferred mode of payment at checkout. Prior to the advent of other payment options, there were only a few options, such as credit cards and PayPal. There is nothing wrong with either, but credit cards in particular have high interest rates and late fees, which makes them a poor choice.
The latest statistics on online shopping indicate that mobile wallets such as Apple Pay, Amazon Pay, Samsung Pay, and Google Pay are becoming the norm.
So be sure to include all the most popular payment methods for e-commerce, and be aware of any requests and complaints your customers may have.
3. Testing different campaigns using A/B analysis
A/B testing is a technique for comparing two versions of a web page with the goal of better understanding which version performs better. By comparing two variants of the same design for the same product, you can find out which variation drives more traffic.
There are many reasons for running an A/B test. These include:
– To determine the best design for a website in terms of layout, navigation and usability
– To find out which email subject line will generate the most clicks and conversions
– To find out which advertisement will produce the most sales
Make sure that you don’t change everything at once, as you will not be able to determine what is effective and what is not.
Through this, you can ultimately create a better customer experience, which will result in an incremental improvement in your conversion rate over time and ultimately lead to a significant increase in sales.
4. Engage your audience with email marketing and build email lists
Isn’t it amazing that email generates a $42 return for each $1 spent, which is a surprising 4,200% return on investment?
Email can serve a number of purposes, including promoting sales, maintaining contact with customers, marketing your products, and ultimately increasing sales.
The problem? You need people to email.
Basically, an email list consists of users who have given you permission to send them relevant content and in order to build a list of subscribers, you need several ways to obtain their permission. Adding signup boxes at checkout, offering discounts on your website, and other like tactics will help you compile an expansive database of email subscribers.
5. Make use of scarcity tactics
There is nothing more exciting than scarcity.
By creating a sense of urgency, people become motivated to make a purchase or act immediately.
When your product appears to be available in limited quantities or a sale only lasts a short time, your visitors are more likely to purchase from you because they do not know if your items will be available at the same price (or even available at all!) in the future.
Adding scarcity to your marketing strategy can increase your click-through rate by 14% and double your sales. Adding a pop-up or coupon code to selected pages will allow users to take advantage of the offer.
In order to boost your e-commerce sales, you can use scarcity in the following ways:
- Promote flash sales
- Give away free shipping for a limited period of time
- When your site is on sale, add a countdown timer
- Display ‘only x remaining’ on your items
6. Add a live chat option to the website
Visitors may want to purchase something from you, but they might have a question that needs to be answered first. If you make your potential customers jump through hoops to reach you, they are more likely to abandon your site.
When you add a live chat option to your store, you – or your customer service representatives – will have the option to directly communicate with visitors.
A seamless connection can be established between your brand and potential buyers through this method. In addition to being non-intrusive, live chat boxes can be used to engage your visitors with your e-commerce store.
Hence, it is a very effective way to communicate with your customers and clarify their doubts about your product at the same time that they are shopping for it.
7. Heat Mapping
Is it possible to track the areas on your website where buyers spend the most time?
Yes, there is a way you can track your customers’ activity and know which pages they spend most of their time on.
Using heat maps, you can find out what sections of your website visitors really enjoy. In order to give you a complete picture of what your buyers are looking for and buying, various tools are available that help to pull together your website’s scrolling and clicking information.
As a result, you will be able to provide better information to your buyers the next time they visit your store.
Furthermore, you can track the origin of your visitors as well as their duration on your site. So you can see how many people clicked on your offer and how long they stayed if you use social media for marketing.
Bonus tip for boosting e-commerce sales
8. Plan and implement social media promotional campaigns
A business that operates online needs to maintain social omnipresence. Creating footprints across all social media platforms will help you drive traffic and sales to your ecommerce store, engage audiences and tap into influencer networks.
You can promote your products on many social media networks and increase conversions for your business by using them.
If you’re not sure what the best way to increase ecommerce sales is, then this is the best option for you. Knowing your specific target consumer’s social media habits can have a significant impact on your ecommerce success.
Boosting online sales is a continuous learning process. Your chances of outwitting and outperforming your competitors increase the more you put yourself forward and innovate. All of those tactics may be too much information to process today, so it’s not necessary to test them all out. Consider each strategy one at a time and try to determine which gives you more success.